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January 31, 2013
By: TOM BRANNA
Editor
Only 26% of parents say they are shopping wherever the best back-to-school (BTS) promotions are offered, according to WSL/Strategic Retail’sBack-to-School 2012 How America Shopstrend report, which tracked what stores and categories parents are shopping. “Given today’s promotion-driven retail climate, it was surprising to learn that it’s not only about finding the best deal this season,” said Wendy Liebmann, CEO of WSL/Strategic Retail.“Yes, it’s about the right price—but that’s only part of the...
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